Independent Media & Technology
Waters & Co.
Stories Built to Last.
Six shows. Four genres. Eighteen years of independent media. An AI consulting practice. And a coaching vision taking shape. All from the same instinct: find what people can't see, build what they need, walk alongside them while it takes root.
2008
Founded
2
Divisions
6
Shows
1,500+
Episodes
Creator-owned, founder-operated since 2008. Pioneered crime podcasting before the genre had a name.
Waters & Co. is the parent company of Myths & Malice and Margin Consulting. In a world of platform consolidation and corporate podcast networks, we remain independent by design, building media brands and technology products from Wabash, Indiana.
Portfolio
What We Build
Myths & Malice
True crime, hidden history, and unexplained mysteries — investigated with depth and rigor since 2008.
6 Active Shows1,500+ EpisodesEst. 2008
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Margin Consulting
We sit with you until the system works. Then we hand you the keys.
Operational Strategy5X ROI Guarantee8-12 Week Deploy
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The Network
Six Shows. Four Genres. One Standard.
True crime, forgotten history, the paranormal, and documentary storytelling — each show built to its audience, united by editorial rigor.
True Crime
From Victorian murder mysteries to modern cold cases.
Foul PlayObscuraAsian MadnessRotten to the Core
Hidden History
Forgotten American stories worth preserving.
Hometown History
Paranormal & Mystery
Where mysteries hide — investigated, not sensationalized.
The Haunted Bunker
Documentary
50%+ real audio — 911 calls, interrogations, body cam.
Obscura
Founder & CEO
Shane Waters
In 2008, Shane Waters created one of the first crime podcasts as a college freshman in Indianapolis — not for entertainment, but to inform fellow students about unreported crimes the school wouldn't address. That investigative impulse became a career, a six-show media network, and nearly two decades of storytelling.
Today, Shane combines that same systems-thinking approach with AI strategy, helping businesses implement the automation and operational intelligence that powers his own network. The instinct that connects all three chapters of his career is the same: find the question, build the answer, walk alongside someone while they find both.
Independent by Design
Not a subsidiary. Not VC-backed. Not for sale.
While podcast networks consolidate into platform giants, we stay independent. Every editorial decision, every creative choice, every business move, made by the people who built this from a single microphone.
Independence isn't stubbornness. It's the only way to build an ecosystem that serves the people inside it: the hosts, the clients, the team. Not someone else's quarterly numbers.
Wabash, Indiana
Built in the Midwest, heard worldwide
Since 2008
Before podcasting went mainstream
Creator-Owned
No corporate parents, no committees
Let's Connect
Press, partnerships, or advertising
Whether you're an advertiser, journalist, potential partner, or just want to learn more about what we're building.